The order to set things up
- SPF: list every service sending mail as your domain: mailbox provider, CRM, newsletters, the website.
- DKIM: turn on signing in each of those services; each service gives you its own DKIM record.
- DMARC: start with p=none and a report address, move to quarantine after 2–4 weeks, then to reject.
Mail still lands in spam? Check the sending IP in the blacklist check.