What is checked
- SPF, DKIM and DMARC as the receiving server saw them, and your domain records in DNS.
- The sender IP: reverse DNS (PTR), forward confirmation and 25 blacklists.
- Headers: Message-ID, Date, List-Unsubscribe for bulk mail, Reply-To to another domain.
- Content: a plain-text part, URL shorteners, “spammy” words, size.
How to raise the score
- Set up SPF and DMARC with the SPF and DMARC generator and turn on DKIM at your mail service.
- Ask your host to set a PTR for the mail server IP matching its name.
- If the IP is blacklisted, fix the cause and request delisting; blacklist check gives the links.
The whole domain
This tests one message. Who else sends mail as you is shown by DMARC reports.